Streams

An Argument for the Masala Bhangra Audience

Thursday, July 22, 2010 - 03:20 PM

Here’s Democratic congressional candidate Reshma Saujani greeting her latest interviewer, Sarina Jain around the 2 minute mark: “Did you use to teach at the New York Sports Club?”

Jain is a notable fitness teacher who teaches the Masala Bhangra Workout. The target audience here is clear: younger voters and Southeast Asians.

At the 3:13 mark, Saujani hits her opponent, Democratic Rep. Carolyn Maloney:

“A campaign like this has just never been run before in New York. We’re the first people to get on the ballot, first person to get on the ballot in about twenty years because she’s kicked everyone off the ballot before that.”

Maloney's record of clearing the ballot of primary challengers is something that came up when she was preparing to run her own primary against Senator Kristen Gillibrand.

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