Opinion: Unpacking "Game On," Rick Santorum's Music Video Love Letter

Friday, March 09, 2012 - 04:47 PM

Rick Santorum spent part of Super Tuesday addressing the American Israel Policy Affairs Committee in Washington, DC. (Chip Somodevilla/Getty Images)

The music video opens fast.  No drawn-out instrumental opening; no artistic slow pan.  Right to the energized vocals of two teen sisters singing "Game on!" in joyful, inviting tones that make you want to be part of their game. 

Two-and-a-half minutes later, your emotional journey has traveled through disbelief, certainty that it is a joke, then dawning realization that it's for real: these sisters and their band "First Love," made up of parents and siblings, have produced a rocking love letter to the Rick Santorum campaign.


Even more remarkable is when you realize that "Game On" is still in your head…a few minutes later…then a few hours after that…then when you wake up humming it the next morning.  While the lyrics may not be quite as quotable as Santorum's most famously ill-advised comments ("What a snob"…"Made me want to throw up"…and others), the song is certainly catchier than any features of Rick's campaign -- and more ebullient than anything else in the entire GOP primary.

Think I'm exaggerating?  I can promise you I'm humming the tune right now.  And once you watch it, you will be too.  For while these women are ripe for parody -- I'm sure internet producers and SNL writers are racing to get the first satire into circulation -- I think they also deserve praise.  They wrote a fun, effective, memorable song.

More remarkably, as they bob their heads, playfully smile and sing their heart out, they have put a more positive, joyful and loving face on conservative ideas than any of the GOP hopefuls.

This campaign has been dominated with stories of lackluster primary voters, unenthused about all the options before them.  Yet these rockers are genuinely excited as they wave signs for Rick, pose next to his campaign bus and dream of the future he can bring to America.

The only moments of passion the GOP candidates have cultivated have been heinous symbols of hateful right-wing ideology: the audience at their debates booing a gay serviceman or shouting "Let him die" about a hypothetical American with no health insurance.

This video is different.  The messages is positive.  It's more full of love that Santorum's own divisive approach to religion.  It's more full of hope than the dire doomsday dourness of the other candidates.  And other than an awkward rhyme involving Ronald Reagan, the lyrics are well-crafted and capture a compelling set of values: lowering taxes, and raising morale; taking the future in our hands; not allowing opportunity to slip by.  They are doing a better job communicating conservative ideas than the man they support.

This is what the GOP needs to tap into: youthful energy, an uplifting message, a spirit of inclusion.

Of course, the very existence of First Love is a reminder why the GOP can't hit that groove.  There are only so many home-schooled children of pastors who never watch TV or read magazines (though one wonders how they're so deft at capturing the YouTube vibe if they are so cloistered).  Most young Americans having been exposed to a slightly broader worldview are less likely to follow Santorum into the past.

And the video's all-white cast is another reminder of the party's limitations.  It's not surprising to have so little diversity among Republicans in Oklahoma, but it's not unrepresentative of the GOP primary voters nationwide either.

So even as this video hits a new high note in the conservative campaign, it doesn't scare a liberal like me into worrying that the right-wing is on its way up.  Instead its proof that the right-wing is on its way out.  It's a signal to Republicans of what they should go after, and a reminder that they are going in completely the wrong way.

It's not game on…but game over.  But, hey, can't wait for their next video.


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Comments [5]


It's worth noting that the girls' parents, Cherri and David Harris, are the pastors at Jubilee Christian Center, and that the Pastors Harris and Jubilee facilities are prominently featured in the video. Note, especially, the 2 minute mark, where they are very deliberately associating the church with their endorsement of Santorum. I believe this action by the pastors is a violation of the conditions of Jubilee's tax-exempt status under 501(c)(3) rules that prohibit exempt organizations from endorsing political candidates.

Mar. 16 2012 11:04 AM
jayburd2020 from Chicago

This is some of the finest conservative folk music since Bob Roberts' "The Times are A-Changin' Back." It's like a musical tofurkey. But what's up with those two sister's chubby father butting in everywhere in the video. Is he auditioning to be a born-again cross between the fathers of Lindsay Lohan and Michael Jackson? For some more (intentional) political chuckles, check out the YouTube video: "What I Learned from America's Debt Crisis." It's an oldie but goodie:

Mar. 10 2012 06:45 AM
Mike not from New Zealand

Did I just read a guy from New Zealand say that this song has got to be worth some votes for Santorum? Comments keep getting stranger and stranger these days!

Mar. 10 2012 02:21 AM
Rich from Charlotte, NC

Your political views are quite contrary to what is portrayed in the the video you've reviewed by "First Love" and you have very honorably given these tallented young ladies their due credit.

I'm new to your blog, but even as a consertative Republican I appreciate your work and look forward to reading more and trying to grasp your political perspective better.

Keep up the good work!

Mar. 09 2012 10:59 PM
Mike Smith from New Zealand

First Love Band has a fantastic sound, that's got to be worth votes for Santorum. great article Justin.
Well done

Mar. 09 2012 06:28 PM

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