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Patricia Cohen, cultural reporter for The New York Times and the author of In Our Prime: The Invention of Middle Age, explains how "middle-aged" became a phase of life.
I'm glad to hear 2 segments in a row dedicated to discussing the views of people who are "middle aged." What has struck me the most about entering middle age (in my book, turning 40), is how much more nuanced, complex, and interesting life and people get once they've lived a bit and have life experience. Though youth has its charms, I feel this stage of life - and the people in it - deserve much more credit and respect in society. People who are middle aged ultimately have so much more to offer because of this life experience, and their lives are (usually) much more interesting.
Pop culturists and advertisers should take much more note of middle agers and start actually marketing their narrative and products to this segment of the population. We have much more money to spend then the young, but often markets (even Hollywood) ignore our demographic.
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