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Screening Room: Larry McCarthy's Greatest Attack Ads

Tuesday, February 07, 2012 - 08:28 AM

On Tuesday, Jane Mayer of the New Yorker joins Brian to discuss the career of Larry McCarthy, perhaps the most successful practitioner of the art of the negative political ad. He's now working for the pro-Romney SuperPAC "Restore Our Future." From Willie Horton to the Newt Gingrich "baggage" ad, here (in chronological order) are some of McCarthy's most notable pieces (that are available online).

1984 Kentucky Senate Race: Walter (Dee) Huddleston Chased by Bloodhounds, created for Mitch McConnell     

1988 Presidential Election: Willie Horton, created on behalf of the George H.W. Bush campaign   

2004 Presidential Campaign: Ashley's Story, created for pro-Bush Progress for America Action Fund     

2010 Iowa Congressional Race: Ground Zero Mosque, ad created by American Future Fund    

2012 Republican Nomination Race: Newt Gingrich's Baggage, from pro-Romney SuperPAC Restore Our Future     

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Comments [2]

Jack Jackson from Central New Jersey

Up to $500M spent to get Americans to distrust and dislike other Americans....That's what Citizen's United has empowered. What a country!

Feb. 09 2012 03:39 PM
David from Fredericksburg, VA

There are valid criticisms of the Willy Horton ads, but the image sure isn't one of them. Willy Horton did what the ad said & it was his picture - should they showed a picture of Charlie Brown or Little Bo Peep?

Feb. 07 2012 11:18 AM

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