US Mayors Take on Gun Control... During the Super Bowl

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As famous for its commercials as the big game itself, this year the Super Bowl premiered an ad starring New York mayor Michael Bloomberg and Boston mayor Tom Menino. The thirty-second spot promoted Mayors Against Illegal Guns, a coalition group of 600 mayors organized to promote urban safety by preventing the flow of illegal weapons into cities across the United States. While the ad may have seemed out of place alongside ads for cars, websites, and beers, the message it promoted was, in many ways, as uncontroversial as the aforementioned products.

Dan Baum, a contributor to Harper’s Magazine who’s writing a book about guns and the people who love them, joins the program to discuss the reactions to this high-profile spot.