Facebook's Game-Changing IPO

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Mark Zuckerberg
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Facebook is scheduled to release its initial public offering sometime on Wednesday, and is rumored to be valued at $100 billion. If it turns out to be worth more than $100 billion, Facebook would be the fifteenth-largest IPO in world history, out-valuing Google's 2004 IPO by sixfold. This means big changes for the company itself, which could see many of its chief ideas people and programmers striking out on their own.

Media theorist Douglas Rushkoff is the author of "Program or Be Programmed: Ten Commandments for a Digital Age" and has more insight on what the IPO means for Facebook.