The Challenge of Florida's Republican Diversity

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People listen as Republican presidential candidate Newt Gingrich speaks in Jacksonville, Florida.
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Unlike the contests in Iowa, New Hampshire, and South Carolina, Florida's Republican base is extremely diverse. With conservative Cuban-Americans in South Beach, military bases in the Panhandle, moderates in Tampa, and predominantly white, liberal-leaning Jacksonville, the candidates' attempts to form cohesive, unique messages will be difficult. 

Sergio Bustos is state politics editor at The Miami Herald. Ruy Teixeira is a senior fellow at The Center for American Progress and author of "Red, Blue and Purple America: The Future of Election Demographics."