The Art and Science of Waiting on Line

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The holidays involve a lot of standing on line—in museums, at the movies, and, of course, at stores. Wall Street Journal reporter Ray Smith discusses the science of lines, looking at what’s really happening at checkout. His article “Find the Best Checkout Line” appeared in the Wall Street Journal December 8. He’s joined by Narayan Janakiraman an assistant professor of marketing at Eller College of Management at the University of Arizona who has researched how impatient shoppers get while waiting on line.