Streams

Spotted in Brooklyn: Mallo Cups

A regional candy and childhood favorite gets a makeover.

Thursday, November 03, 2011

WNYC
Regional candy Mallo Cup...now appearing in a deli in Brooklyn. Regional candy Mallo Cup...now appearing in a deli in Brooklyn. (Amy Eddings)

It was like finding the Alaska quarter from the U.S. Mint's "50 state quarters" series. A Mallo Cup candy bar! And one of the new, dark chocolate ones, at that.

I spotted it at a new deli that opened in my neighborhood in Clinton Hill, Brooklyn.

Mallo Cups are made of milk chocolate, with a marshmallow center and a little bit of coconut on the top. It's a regional goodie, made by Boyer Candy in Altoona, Pennsylvania. I grew up in Cleveland and ate them all the time. They are a staple of truck stops along Interstate 80 ... at least, until I-80 hits New Jersey. Then, they disappear.

I have found them here at specialty candy stores, like Economy Candy on the Lower East Side. 

According to the Boyer Candies Web site, the dark chocolate version was rolled out last year -- LAST YEAR!  -- in an effort to re-build the brand, after some legal troubles and distribution problems. But this was the first I saw of the new type. 

It did not spawn the same kind of Proustian memories that the old-timey version does, but the dark chocolate Mallo Cup is very good. The marshmallow creme is fluffier, and not as sticky. That's a good thing, because the filling in the Mallo Cup of my youth used to ooze out upon biting, and adhere to my skin like rubber cement. And the dark chocolate Mallo Cup doesn't have coconut. Those chewy bits used to get caught in my braces.

Huh. Maybe it's better NOT to have those memories. I should make the switch to the dark chocolate Mallo Cup permanent.

Below, a close-up shot of a childhood favorite. Let the obsession begin.

A close-up shot of a childhood favorite. Let the obsession begin.If you had any doubt that Amy Eddings was into Mallo Cups, just check out her cube at WNYC:

If you had any doubt that Amy Eddings was into Mallo Cups, just check out her cube at WNYC.

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Comments [1]

MAS from strongsville, oh

Boyer Mallo Cup is OK, but one of the best things they make is Smoothie, a butterscotch and peanut butter cup.
Same kind of memory-- my Aunt & Uncle had a poultry farm off the PA Turnpike near Hunker. They also had a store out front to sell the eggs and poultry. One of the candies they carried was the Smoothie. Creamy smooth and crumbly at the same time-- wonderful! Whenever I find them (which isn't too often) I buy two!

Jan. 21 2012 06:30 PM

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