Rise of the Video Star

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A new book called “I Want My MTV” chronicles the boom – and bust – of the one-time videocentric cable channel. The “father of MTV,” John Lack (who voiced the opening words of the channel on August 1, 1981: “Ladies and gentleman… rock and roll”), joins us along with co-author Rob Tannenbaum to discuss the channel’s formative days and heady times that led up to the end of MTV’s “Golden Era.”

Listeners: Do you remember the first time you watched MTV? What role did the channel play in your musical life? Call us at 212-433-WNYC or leave a comment.