The Brian Lehrer Show Published by The Brian Lehrer Show What's Next for Yelp? Download this audio Want to embed this player? Use the code below. More info. <iframe frameborder="0" scrolling="no" height="130" width="100%" src="https://www.wnyc.org/widgets/ondemand_player/wnyc/#file=/audio/json/164015/&share=1"></iframe> Share on Facebook Share on Twitter Email a Friend Luther Lowe, director of business outreach for Yelp, explains how trust is built online and whether online reviews help or hurt business.