The Brian Lehrer Show Edit this Published in The Brian Lehrer Show What's Next for Yelp? Listen 25 min Queue Download this audio Want to embed this player? Use the code below. More info. <iframe frameborder="0" scrolling="no" height="130" width="100%" src="https://www.wnyc.org/widgets/ondemand_player/wnyc/#file=/audio/json/164015/&share=1"></iframe> Share on Facebook Share on Twitter Email a Friend Luther Lowe, director of business outreach for Yelp, explains how trust is built online and whether online reviews help or hurt business.