Investigative food journalist Barry Estabrook reveals the huge human and environmental cost of bringing perfectly round, red tomatoes to supermarkets all year long. Tomatoland: How Modern Industrial Agriculture Destroyed Our Most Alluring Fruit, based on his James Beard Award-winning article, "The Price of Tomatoes," traces the supermarket tomato from its birthplace in the deserts of Peru to Immokalee, Florida, and investigates the herbicides and pesticides used on crops, why tomatoes have become less nutrient-rich, and how the drive for low cost fruit has fostered a modern-day slave trade in the United States.