Opinion: Don't Blame Sarah Palin for Wanting, or Getting, the Spotlight

Wednesday, August 31, 2011 - 12:55 PM

Sarah Palin is coming to Iowa! And New Hampshire! She may announce she's running for president this weekend! She may not! She could wait until November! She may not run at all! The speculation and anticipation is dizzying.

Politico's daily email, Morning Score, noted today:

The was first to report Tuesday night that Sarah Palin is heading to the first-in-the-nation state on Labor Day. The visit, which comes on the heels of her scheduled Sept. 3 appearance in Iowa, is guaranteed to stoke speculation about her presidential ambitions—and to once again steal a bit of the 2012 spotlight.

Is Sarah Palin "stealing" anything, though? She hasn't announced she's running, yet the media follow her around as if she's the Republican candidate for president. Her every word is scrutinized for clues as to her intentions. Is it unfair for her to capture and hold this type of attention despite not being a candidate?

Absolutely not, and it's not her job to dissuade the press from reporting on her every move.

The fact that she is able to deftly manipulate the media to hang on to her every word is to her benefit. Sarah Palin's employment, right this minute, is as a talking head, author, speaker. These are all positions that benefit greatly from media exposure. It's brilliant that she commands the attention she does and uses it to her ends.

No one is forgetting that the media benefits from its Palin-obsessiveness too. Sarah Palin has a passionate fan-base, as well as a cadre of zealous haters, all paying attention to Palin's every move. It's a business decision from both sides: Palin profits from the media's never-ending attention and the media profits from featuring Palin.

The only people who don't benefit are the Republican candidates actually running for president, and the voters who want to learn more about them, who wish they could get the media to give them a fraction of the time and energy they devote to non-candidate Sarah Palin.

Born in the Soviet Union and raised in Brooklyn, Karol Markowicz is a public relations consultant in NYC and a veteran of Republican campaigns in four states. She blogs about politics at Alarming News and about life in the city with her husband and baby at 212 BabyShe can be followed on Twitter.


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Comments [6]

Jack Jackson from Central New Jersey

Guess you're right...Sarah's not to blame that her way of making money...appealing to those whose vision of America includes resigning from your elected office to tour around making other Americans feel good/bad about the state of the nation while doing very little to improve it...Actually makes some folks want to give her MORE money.

Sep. 02 2011 01:16 PM

Compare what candidates have done, as opposed to what they promise, and Sarah Palin comes out on top.

In AK, Palin fixed GOP corruption and corrupt oil companies in less than two years.
More than any other Governor does in a lifetime.

The fact that, after a few more years of confronting the Left’s damaging policies,
and being THE target of media attacks,
she can still stand along side the other presidential hopefuls - is amazing.

The fact that she stands taller - is unflippinbelievable.

Sarah Palin 2012 Game On.
F.L.A.G. = Fight Like A Girl

Sep. 02 2011 10:23 AM
JL from Nunya

Soon there won;t be any more laments about the media paying attention to a "non-candidate"...Palin will announce and the next sound you hear after that will be liberal heads exploding.

Sep. 01 2011 12:17 AM
Brandt Hardin from Tennessee

She’s just trying to get more money- Sarah Palin gets hot in the spotlight! She gets off on the exposure that makes her rich dollar by dollar as we stay in a frenzy to keep up with her exploits. She’ll do absolutely ANYthing for coverage and money- proof is in the putting with these scandalous pictures at

Aug. 31 2011 02:49 PM

Ms. Marcowicz;

The self-promoting abilities of media-savvy folk such as Ms. Palin and Lady Gaga should be observed carefully by those running for public office. There is much to be learned.

One of the more interesting things which might come out of a formal, scholarly study would be an identification of the factors which make people subsceptible to such manipulation. This might have very broad ramifications.

'The proper study of man is man.' Pope.

Aug. 31 2011 02:44 PM

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