A new study from the Pew Research Center found that less than a quarter of university presidents use Twitter.
Pew's report looked at digital textbooks, online courses and the gadgets and websites used by university presidents.
Most of the data breaks down according to public versus private universities, but a sliver of information about East-vs.-West coast college presidents.
"East Coast college presidents tend to be less tech-savvy than their West Coast counterparts," said Pew researcher Amanda Lenhart. "Particularly, they lag behind the rest of presidents around the country in their adoption of Facebook."
Overall, about only a third of all college presidents use Facebook to promote their universities.
The Pew study also found that most college presidents expect the use of online textbooks to grow significantly over the next decade.