The City of Newark, N.J. is no newcomer to lights, camera and action. It's been the set for Steven Spielberg’s 2005 “War of the Worlds,” Eminem’s 2009 music video “Not Afraid,” and of course for "Brick City." But on Thursday, Mayor Cory A. Booker announced an official entity to assist filmmakers and TV producers: the Newark Office of Film and Television (NOFT).
“Newark has been a hub for television and film productions for decades, ranging from 30-second commercials to major motion pictures like ‘Presumed Innocent’ and ‘War of the Worlds,’” Mayor Booker said in a press release. “Creating this office will help us continue to leverage Newark as a world-class location for TV and film production.”
NOFT will work in conjunction with Newark’s Office of Communications and the New Jersey Motion Picture and Television Commission. The office will offer a number of services to production companies, including site-searching and access assistance for film shoots and guidance through state-incentive application processes. The office will also feature an education and internship program for Newark youth.
In attracting labor-intensive media production products to Newark. the city hopes to spur its economic activity and job growth through the office’s creation. Newark currently boasts several editing and production facilities available for rent, as well as a number of stages and filming facilities, the newest being the over 100,000-square-foot Ironbound Studios, set to open in late 2011.
Producer O’Brien Kelley will serve as NOFT’s director. The office will be located in the Brick City Development Corporation’s offices.
Check out the clip of Eminem's "Not Afraid," set in Newark, below.