The Leonard Lopate Show Published by The Leonard Lopate Show Mark Bittman on Taxing Bad Food to Subsidize the Good Download this audio Want to embed this player? Use the code below. More info. <iframe frameborder="0" scrolling="no" height="130" width="100%" src="https://www.wnyc.org/widgets/ondemand_player/wnyc/#file=/audio/json/149716/&share=1"></iframe> Share on Facebook Share on Twitter Email a Friend New York Times columnist Mark Bittman talks about taxing unhealthy foods. His article in the Times’ Sunday Review on July 24, “Bad Food? Tax It, and Subsidize Vegetables,” looks at why it’s so difficult to market healthy foods successfully.