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MoMA Raises Ticket Prices due to Escalating Operating Costs
Thursday, July 28, 2011
The Museum of Modern Art (MoMA) announced on Thursday that it would be raising its admission rates due to escalating operating costs. Beginning on September 1, ticket prices for adults will go from $20 to $25. The cost of senior tickets will be raised from $16 to $18 and student tickets will go from $12 to $14.
MoMA tickets ordered online will be available for less: $22.50 for adults, $16 for senior citizens, and $12 for students. Museum members and children aged 16 and under will still be able to enter the museum for free. New ticket prices for MoMA's films are $12 for adults, $10 for seniors and $8 for students.
"As a private, non-profit institution that does not seek government funding for general operations, MoMA depends to a significant extent on earned revenue," read a statement from a museum press release. "These carefully considered increases in admission prices will help ensure that the museum is able to maintain financial stability and a balanced budget, which in turn will allow the Museum to continue providing outstanding exhibitions and programs to a diverse audience of some 2.8 million visitors per year."
The new rates come a month after the Metropolitan Museum announced it was raising its suggested ticket prices to $25 for adults, $17 for seniors and $12 for students due to "daunting, ongoing budgetary challenges." The old recommended rates were $20, $15 and $10 respectively. The suggested increases marked the first time the Met raised ticket prices in five years.
The Museum of Modern Art last raised its rates in 2004. Museum admission will remain free to visitors on Friday nights from 4 to 8 P.M.
What do you think of MoMA's price increases? Do you understand the museum's position or will it be a hindrance for you to buy a ticket?