Lisa Chow is the economics reporter at WNYC. She tries to explore in her stories surprising aspects of New York’s many economies—in plain view or hidden, in neighborhoods or sectors.
Name That Company: Match the Company Name to What You Think It Does
Monday, July 18, 2011
Branding experts say a good company name should have something to do with what the company does. Although it's not always the case with successful companies (e.g. Apple), when there's little or no budget, the name often has to do the marketing. Here are some company names taken from The New York Tech Meetup, a monthly gathering in New York City where new start-ups demo their products or services.
Select the description you think best matches the company names. And then suggest a company name based on the descriptions given below.