On The Media Edit this Published by On The Media March 28, 2008 Listen 50 min Queue Download this audio Want to embed this player? Use the code below. More info. <iframe frameborder="0" scrolling="no" height="130" width="100%" src="https://www.wnyc.org/widgets/ondemand_player/otm/#file=/audio/json/129978/&share=1"></iframe> Share on Facebook Share on Twitter Email a Friend 9 segments hide show See It My Way 1 min Branding the Games 4 min Bound for Glory 5 min Under The Gun 5 min Extra! Extra! We Still Want News 6 min Crying Foul 6 min Letters 2 min Ballot Initiative 5 min Prank Calling 10 min Show Summary: The past and present of the Olympic brand; a conflict of interest at ESPN; and Bhutanese journalists learn how to cover their country's first election.