Starbucks CEO Howard Schultz
Wednesday, March 30, 2011
Chairman, president, and CEO of Starbucks Howard Schultz, explains why he returned as the CEO eight years after he stepped down from daily oversight of the company. He discusses his mission to return to Starbucks' core values in order to restore its financial health and soul. He tells his story in Onward: How Starbucks Fought for Its Life without Losing Its Soul, which gives an account of how Starbucks struggled and recreated itself in the midst of the financial crisis.