'Like' Tim Pawlenty? Get Facebook Announcement First

Former Minnesota Governor Tim Pawlenty is scheduled to announce at 3pm on Monday that he's forming a exploratory committee for a run for president. The official word will be available exclusively on Facebook, and to get to see it, you have to 'like' him.

It's this cycle's version of the Obama VP text message. As of just after noon, his likers stood at under 75,000, so let's watch to see if the strategy works.