Creating to Curating

Monday, March 21, 2011

Steven Rosenbaum, CEO of, a video curation website, and the author of Curation Nation: How to Win in a World Where Consumers are Creators, talks about the shift to curating web content from creating it.


Steven Rosenbaum

Comments [10]

Liz Hollander from Queens, New York

Back in the pre-history of print culture, the task of selecting, organizing, and vetting published material fell to an "editor" - in journalism a calling associated with the great democratic commitment to an informed citizenry. The term "curation" on the other hand was associated with the work of museums and elite art markets, which take objects out of ordinary usage and and elevate them to the status of sacred totem or luxury commodity. Is this an attempt to rescussitate the lost market value 'content'?

Mar. 21 2011 12:44 PM
Michelle Krell Kydd from New York

Whenever there is a pattern that touts empowerment in the digital culture, one can expect to be served truth and b.s. on the same plate.

The unappetizing aspects of content curation that should have been more thoroughly explored on your program is what re-appropriation of content means to the writer/blogger who is having their work taken and re-positioned by someone who claims to be a "curator".

What does it mean to the writer/blogger's brand? Is the writer/blogger being compensated if the curator is monetizing their curated entree of the day?

As far as I can see, content curation is in the bandwagon stage.

Mar. 21 2011 12:31 PM
Edward from NJ

@A listener, anyone coming in from facebook is a potential new NYT subscriber. The Times doesn't want to alienate those users by having them slam into a paywall. It's also important to the NYT brand for their investigative and opinion pieces to be part of the national discussion which, more everyday, is taking place on facebook and twitter.

Mar. 21 2011 12:04 PM
A listener

I've heard people moaning that $15 a month is too much for the Times and that they will use the aggregators for national news and the BBC and The Guardian for international.

But the appeal of a newspaper - in digital or in print form - is discovering something I didn't know I was interested in.

Mar. 21 2011 11:58 AM
phil from NYC

What does Steven Rosenbaum think about aggregation which uses crowd sourcing? Isn't it aggregation with a real human element?

Mar. 21 2011 11:56 AM
Brad from Brooklyn

Is it just me or is the word "curator" overused today. I recently went out to eat in brooklyn where the cheese selection was "curated"

Mar. 21 2011 11:54 AM
Dara Kiese

I am an art historian who has worked as a museum curator. I have thought about the appropriation of the term curating for what I've always understood to be "Editing" and "Editor." Is editing just out of fashion?

Mar. 21 2011 11:54 AM
A listener

Why did the NYT allow people to avoid the paywall if they are coming to the sight from Facebook? Is there some value in having someone's facebook info that the Times can peddle to advertisers?

Mar. 21 2011 11:54 AM
Sophia from Yonkers, NY is the best curator/creator.

Mar. 21 2011 11:52 AM

I thought it quite appropriate that in the thick of the Libya and Japan stories, the NYTimes picked the moment to announce it would be charging.

This really hit home for any user of NYT, you really saw how little original news there is on the web and how much of it is housed on can't WAIT to pay to support that.

Mar. 21 2011 11:49 AM

Leave a Comment

Email addresses are required but never displayed.

Get the WNYC Morning Brief in your inbox.
We'll send you our top 5 stories every day, plus breaking news and weather.