Streams

Key Words

Monday, March 21, 2011

Pollster Frank Luntz, consultant and author, is known for his work selling political candidates and ideas.  He discusses his new book, Win: The Key Principles to Take Your Business from Ordinary to Extraordinary, which offers insights in choosing key words and phrases to sell products.

Listen, Read a Recap, and Add Your Comments at It's A Free Country

Guests:

Frank Luntz
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