Streams

Key Words

Monday, March 21, 2011

Pollster Frank Luntz, consultant and author, is known for his work selling political candidates and ideas.  He discusses his new book, Win: The Key Principles to Take Your Business from Ordinary to Extraordinary, which offers insights in choosing key words and phrases to sell products.

Listen, Read a Recap, and Add Your Comments at It's A Free Country

Guests:

Frank Luntz
Get the WNYC Morning Brief in your inbox.
We'll send you our top 5 stories every day, plus breaking news and weather.