The Macy's Thanksgiving Day parade will be shifting east one block this year in order to accommodate the new Times Square pedestrian plaza — and business owners, used to serving t—he tens of thousands of spectators, are frustrated with the change.
The Times Square Alliance — which represents the hotels, restaurants, delis and other businesses along the parade route — said it learned of the change from news reports and has been in "active conversation" with the city and Macy's about the route change.
A City Hall spokesman said the parade will move from Seventh to Sixth Avenue for 2012 and 2013 and then the route will be re-evaluated. When vehicles were banned in 2009, the route was changed from Broadway to Seventh Avenue.
There are double the number of hotel rooms on Seventh Avenue, which are often rented out for the holiday weekend because of the good parade viewing windows, according to the Times Square Alliance President Tim Tompkins. He said there are also 50 percent more shops and restaurants than on Sixth Avenue.
With the Associated Press