Despite Blizzard, Broadway Has Biggest Week Ever
Wednesday, January 05, 2011
Now that the snow has melted and the numbers are in, it turns out that Broadway did well for itself during the blizzard.
Broadway shows made $35 million dollars last week, making it possibly the highest grossing week in Broadway history, according to The Broadway League. That's compared to $28 million for the same week last year. Over 300,000 theatergoers came out to see shows, despite the difficult weather. The musical "Wicked" took in $2 .2 million dollars last week alone, setting a Broadway record.
Theaters stayed open during the blizzard, and several theaters offered special last minute deals to fill seats left empty by stranded out-of-towners. Even Mayor Michael Bloomberg, who was heavily criticized in the wake of the blizzard for his administration's response, encouraged New Yorkers to go out and see a Broadway play.
Charlotte St. Martin, executive director of the Broadway League, said she couldn't be positive why numbers were so good last week. "I wish I had a crystal ball," said St. Martin. "I think it's highly possible that people were already in the city to attend shows, so they went. And people who perhaps were going out of town weren't able to travel, and they then bought tickets. And besides, it's the busiest time of the year every year."
So far this season, Broadway is doing better financially overall than last season. Attendance is up 3.8 percent.