You Discover Brooklyn

Tuesday, January 04, 2011

Last week, NBC Nightly News Anchor Brian Williams jokingly named his top media story of 2010: the The New York Times' discovery of Brooklyn, a mysterious land of ironic spectacles and artisanal cheeses. Now we want to hear your pitches for the best trend story about the borough. Steve Hindy, former journalist and co-founder of the Brooklyn Brewery, and Amy Sohn, author of the satirical novel Prospect Park West, judge your suggestions of Brooklyn trends, real or imagined.

Got a 30 second pitch for a (real or fake) story about BK? Post your Brooklyn trend piece ideas here!


Steve Hindy and Amy Sohn

Comments [52]

Ted M. from BROOKLYN

My favorite trend is all of the great stuff some producers located in Brooklyn are creating. Brooklyn Salsa and Brooklyn Brine are DELICIOUS.

bad trend: everyone still comparing Brooklyn to hipsters.

Jan. 18 2011 05:45 PM
Warren Bobrow

I commented on the G&T. How in Brooklyn you are much more likely to have a classic cocktail made with great ingredients. Whereas in Manhattan, your tonic would most likely come out of an automatic fill tap. Not very interesting.
A small producer artisan gin with a tonic like Q-Tonic would please me greatly right now.

Only in Brooklyn!

Jan. 04 2011 04:08 PM
dboy from nyc

Oh and pork, as in the other white meat. Hipsters just love eating pork, probably a rebellion against healthy eating boomer parents. Again, blech.


Jan. 04 2011 01:25 PM
bernie from bklyn

to ROSE-
and you think hipsters are the ones committing these crimes? are you a moron?
read what i wrote before you comment

Jan. 04 2011 12:49 PM
hilton from brooklawn

The tradeoff for safety is not always cultural blandness, redundant, faux-creative, bearded hipsterism, dogs and more dogs licking owners' faces in public. I've seen it work otherwise in bk but only in fleeting stretches. Of course, if we were to speak of the elephant dancing about, we would speak frankly of race. Whites force less wealthy whites to move near the other colors. These in turn try to create a world mimicking their cross-border wealthy cohort, usually beginning with complaint about lack of coffee. And then we talk about it in this pretty neat pattern.

Jan. 04 2011 12:11 PM
Del from Carroll Gardens

I agree with Rose, "They come here and disregard the charm of living in the boroughs––knowing and caring for your neighbors and acknowledging them with a simple hello."

Have lived in my Brooklyn neighborhood for 20 years. For the last 5+ years I have seen the decline of the "good neighbor." No more hipster rudeness!

Jan. 04 2011 12:07 PM
hollyolly from Brooklyn

The continued misapplication of the word "hipster".

Jan. 04 2011 12:04 PM
Paul from NYC

Not to complicate matters unnecessarily, but... the upward lilt of tone at the end of sentences (which peeves Amy Sohn so much as one of her current worst trends obliterating the "classic" Brooklyn accent) does not come exclusively from "valley girl" lingo as she suggested, but has already been found ubiquitously in the way many generations of Irish folks have expressed themselves for some time. Have a listen...

Jan. 04 2011 12:01 PM
Joe from Brooklyn

I'd like to ask Mr. Hindy why his brewery supports the destruction of the Coney Island boardwalk.

Jan. 04 2011 12:00 PM
jennyb from Belleville, NJ

Annoying brooklyn trend: getting crafty. It seems that all these park slope mommies that think they were once real artists, are getting all crafty with fabric scraps and recycled materials. Why do they think if you put an octopus on it or pretend it is a fake mustache, you can sell it on Etsy?? I knew things had gone too far when I almost traveled from north jersey to attend a workshop on "Knitting with Plarn" (which is "yarn" made from strips of plastic bags)!!!

Jan. 04 2011 12:00 PM

We are exporting middle and high schoolers to top Manhattan public schools in large numbers. My daughters small alternative high school, the Institute for Collaborative Education is more than half Brooklynites.

Jan. 04 2011 11:59 AM

Oh and pork, as in the other white meat. Hipsters just love eating pork, probably a rebellion against healthy eating boomer parents. Again, blech.

Jan. 04 2011 11:59 AM

I really think those who live in the Yuppie/Hipster Belt live in a different Brooklyn from the rest of us.

Jan. 04 2011 11:59 AM

Not turning into a mini Manhattan?
Are you kidding me?

High rise, ugly, unaffordable apartment buildings?

"Mom and pop" stores that not everyone can afford?

I can go on and on...

Jan. 04 2011 11:58 AM
Me from brooklyn sucks

Brooklyn is for Manhattanites who are not sophisticated enough to get by in the city.

Jan. 04 2011 11:58 AM
Daniel from Brooklyn Baby

Brooklyn GUM

I am a native New Yorker been in Brooklyn over 10 years...BUT grew up half my life in Italy.... and that country is, like always years ahead ;)

...there has been a fascination with the symbol of the Brooklyn Bridge for years in Italy, obviously b/c of immigration last century and as a result there is a chewing gum brand called "brooklyn", been around for over 20 years. The flavor sadly only lasts 3 minutes.

Jan. 04 2011 11:58 AM
Amy from Manhattan

I've been seeing "Brooklyn Salsa" ( in health food stores lately. They have 5 varieties, named for the 5 boroughs. For whatever reason, Manhattan is called "The Pure," Staten Island "The Green," Queens "The Tropical," the Bronx "The Curry," & Brooklyn itself "The Hot." Make of that what you will!

Jan. 04 2011 11:58 AM
Pat from Manhattan

Perhaps the MTA should move the toll boths to Manhattan side for all Brooklyn crossings.

Jan. 04 2011 11:58 AM

Price are going up, thanks to the hipsters and trust fund kids.

Jan. 04 2011 11:57 AM
Jesse from Kensington

Good call on 2011 as the year of whiskey, but a little late.

I was at a whiskey tasting event in Brooklyn last month, and the head taster (who worked for a liquor distributor) told us that whiskey sales in Brooklyn have been skyrocketing for the last two years -- far outpacing anywhere else in the US.

Jan. 04 2011 11:57 AM
Oldster from Brooklyn

I can't hear you over the noise of my artisanal t-shirt maker - the t-shirts will read: "Brooklyn - the Marrakesh of the West"

Jan. 04 2011 11:57 AM
Shelly from NYC

Right on, Joe from Brooklyn. Also, you should ask him why Brooklyn Beer is brewed in Utica.

Jan. 04 2011 11:56 AM
dan from clinton hill

lately, all my friends have been playing their vinyl on hand cranked victrolas.

Jan. 04 2011 11:55 AM
Marge Kilkelly from Dresden Maine /Brooklyn NY

I grew up and live in rural Maine but I work in NYC- living in Brooklyn part time. In the past two years I have learned that neighborhoods are just small villages that have no space between them. As a farmer and foodie - I have to say the food is great whether you buy it and prepare it or go to great restaurants. Good food is always a good trend.

Jan. 04 2011 11:55 AM

2011- In response to the influx of pseudo-hipsters moving to Brooklyn, original hipsters move back into Manhattan's Upper East Side seeking lower rents.

Jan. 04 2011 11:55 AM
dboy from nyc

Can 2011 PLEASE be the death of the "urban woodsman" and "artisinal".


Jan. 04 2011 11:54 AM
real new yorker from NOT BROOKLYN

BROOKLYN: Where people from Ohio can pretend they are not from Ohio, without every having to socialize with real New Yorkers.

Jan. 04 2011 11:54 AM
John from Fanwood, NJ

I’m reading a book a friend wrote about James Donovan called The Negotiator. When Donovan went to Cuba to negotiate for the release of the Bay of Pigs invaders, he registered at the hotel with an assumed name and the title, Ambassador from Brooklyn.

Jan. 04 2011 11:53 AM
Steve from Flatbush

You decry the vocal pattern that's pervading Brooklyn ... yet there is this awful "It's a Free Country" ad where the last girl to comment has the most irritating valley girl upward inflection. I have to mute the ad every time it comes on, her voice is so obnoxious.

Jan. 04 2011 11:53 AM
chris from bed-stuy, the new clinton hill

Underground pickling, preserves and potted meats

Jan. 04 2011 11:52 AM
Marie from nyc

Everything I do is in the City. Why would I live in Bklyn? Was over it in '92.

Jan. 04 2011 11:52 AM
PETE from Former BK Heights Resident

Using the phrase "I love, love, love..." to describe everything

Jan. 04 2011 11:52 AM
Jeb from Greenpoint

Log cabins going up in Bushwick.

Jan. 04 2011 11:52 AM
Robert from NYC

It will eventually be realized that it's all about nothing. It's the capitalization and mid-westernization of the borough that will fizzle down to the a bit more than the nothing it is.

Jan. 04 2011 11:52 AM
Friese Undine from Brooklyn

The most interesting Brooklyn trend is that of lectures in popular venues. Enterprises such as Secret Science Club, Observatory Room, and Pete's Candy Store host lectures by often very respectable scientists, scholars and intellectuals. And you can have a drink while you listen!

Jan. 04 2011 11:52 AM
Tam Kat from Brooklyn

It's like Marrakesh!

As a native Brooklynite I thought it was a SCREAM! I remember when people mocked my borough and never wanted to visit - and now look :) It was mocking the NY Times more than Brooklyn anyway.

Jan. 04 2011 11:51 AM

Apparently the big story of 2010 in Williamsburg was Four Loko (blech). Sadly the media just focuses on the annoying hipsters and just ignores those of us who've lived here for a long time and actually do useful things.

Jan. 04 2011 11:50 AM
PETE from Former BK Heights Resident

Black people displaced by theater troupes who ironically chronicle their displacement by basketball arenas.

Jan. 04 2011 11:50 AM

As a lifelong Brooklynite, I'm begging everyone to please stop talking about Brooklyn.

Jan. 04 2011 11:50 AM
Park Sloped

A couple years ago at a Christmas Party in Park Slope I met a couple. Are you sitting? The man did NOT graduate from Sarah Lawrence; the woman did NOT graduate from Yale. Their MBAs were from Duke, something? What is a Duke! Still crackin up!

Jan. 04 2011 11:50 AM
Joe from Brooklyn

I'd like to ask Mr. Hindy why a six pack of Brooklyn Lager is more expensive than Saporo, a beer imported from Japan?

Jan. 04 2011 11:50 AM
Joe from Brooklyn

I'd like to ask Mr. Hindy why a six pack of Brooklyn Lager is more expensive than Saporo, a beer imported from Japan?

Jan. 04 2011 11:49 AM
Dubya from Soho

Sea salt has replaced Starbucks as indicators of up and coming neighborhoods.

Jan. 04 2011 11:49 AM
John from Bushwick, Brooklyn

Topping the list of Things I'd Like to See Less of in 2011: ironic moustaches.

Jan. 04 2011 11:46 AM
Rose from Brooklyn...of course!

To Bernie:

Crime has actually increased during the last five years in Brooklyn, especially in Fort Green, Clinton Hill, Bushwick and Bed/Stuy...the same five years that have and are still continuing to receive newcomers. Rapes are up. Home invasions are up. Muggings have increased and car theft is crazier than ever.

Stating that crime has decreased and the neighborhoods are better is a falsehood and simple propaganda on behalf of city officials and real estate agents. Renaming and romanticizing neighborhoods does not work either.

Please check out the facts before adding to this notion that things are better because of Hipsters or whomever.

Jan. 04 2011 11:37 AM
Tim from Brooklyn, NY

danny, we annotated Williams' comments with links to the corresponding NYT 2010 stories about BK:

Jan. 04 2011 11:35 AM
John Podhoretz

Not having gotten ploughed is the new black.

Jan. 04 2011 11:09 AM

Ha. Can we get an added little archive here of links to all the NYT 2010 stories abt bK?

Jan. 04 2011 11:07 AM
Eric K from Sheepshead Bay

My favorite trend - THIS neighborhood is the next THAT neighborhood (addendum: real estate efforts to change neighborhood names).

So now Bushwick is the new Williamsburg at the very same time that Ridgewood (which I think is actually in Queens but may be culturally incorporated into Brooklyn) is the new Bushwick.

The other more disturbing trend - the change of the New York accents to a linear California valley-girl type accent full of "likes" and phrasing everything in the form of a question.

Jan. 04 2011 11:07 AM
bernie from bklyn

of course has always had a constant influx of new residents from all backrounds re-shaping the nature of this borough. but the supposed "hipster" invasion isn't so bad, really. sure, they so annoying things as perceived by us who have lived here our whole lives but those annoying things are so minor. basically it seems like we're all picking on the weak kid. do they drive up rents and act like jackasses on their bikes? yes, they do. BUT they're not trying to take my cellphone or walking in front of cars while staring down the driver or dumping full styrofoam plates of chinese food on the street or shooting and killing eachother at alarming rates on the streets.
i know the "real" brooklyn and i will keep it to myself and hope they(hipsters) don't find it but as far the bars,restaurants,high rents,bike lanes etc....let 'em have as much as they want as long as they don't threaten others as some other members of our brooklyn population do.

Jan. 04 2011 10:55 AM
Rose from Brooklyn...of course!

Also, Brian Williams comments on the New York Times article is just hilarious and brilliant.

It's so condensing, the article. Most of the trends they refer to are trends that "Hipsters" have brought over the bridge. They say they love living in Brooklyn more than the city but bring everything the city offers here. If they truly love Brooklyn, let it remain Brooklyn and build and improve on what's great about the largest borough in the nation––not turn it into a mini Manhattan.

Jan. 04 2011 10:36 AM

Good Trends: Having a dog...Bad Trends:
Having a dog.

Just because there are parks with grass in Brooklyn does not mean it's a good idea to have a dog. Most new dog owners, coming from the city, aka, "Hipsters", still live in an apartment and leave their dogs 8-10 hours alone a day. Sadly, there are more abandon and strays then ever. Very selfish act in my opinion.

Good trend: An increase in restaurants...Bad trend: An increase in restaurants

Sure, there are more great places to eat, but who can afford them? The newbies, hipsters, whatever they call themselves, if they were truly concern in making the neighborhoods economically better, provide restaurants that are affordable to everyone. Sad, just sad.

Good trend: Bike lanes... Bad trend: More cars

I love it how the new comers begged for these bike lanes and then, after a year or two living outside of the city, get a car. It just cracks me up.

Although it is a great idea to increase bike use, we are still in the boroughs. The blizzard proved that to be true. A car is an evil necessity and a crutch. Until they improve other means of transportation (i.e., subways, buses, etc.), a car goes a long way––much further than a damn bike. Going to Fairway or just a decent market on bike is not a reality.

Bad trend: Hipsters...Even worse trend: more Hipsters

If I hear a Hipster say they love Brooklyn because it's a "real" neighborhood and then do everything in their power to change it, I'll scream bloody murder.

They come here and disregard the charm of living in the boroughs––knowing and caring for your neighbors and acknowledging them with a simple hello.
By the way, what do they mean by "real"? In my opinion, it means there are a lot of different ethnic groups/people of color living peacefully together. Crazy thing is, that's disappearing because of the influx of Hipsters!

Jan. 04 2011 10:29 AM

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