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Price Points

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Friday, January 07, 2011

Have you ever wondered why the same product can be sold at so many different prices? To start off today’s show, we’ll examine the science of price points. Then, we’ll look at the controversial practice of cloning pet dogs. Also, bestselling fiction writer Annie Proulx tells about her new memoir, Bird Cloud. Plus, put your pencils down, this week’s Please Explain is all about testing.

Why We Pay What We Do

Eduardo Porter uncovers the true story behind the prices we pay and why things cost what they do. The Price of Everything: Solving the Mystery of Why We Pay What We Do looks at global economics and the constant—and often unconscious—cost and value assessments we all make every day.

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Cloning Man’s Best Friend

Pulitzer Prize-winning investigative reporter John Woestendiek discusses the questions about the boundaries of science, commerce, and ethics that arise with the cloning of pets. Dog, Inc.: The Uncanny Inside Story of Cloning Man’s Best Friend takes readers behind the scenes of this industry.

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Annie Proulx on Her Memoir Bird Cloud

Annie Proulx talks about her new memoir, Bird Cloud, her first work of nonfiction in more than twenty years, about 640 acres of Wyoming wetlands and prairie and on the North Platte River. She tells the story of building a house there and discusses the natural history and archaeology of the region.

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Please Explain: Tests

SAT, PSAT, LSAT, MCAT, GMAT, GRE, NAEP, PISA...when did the nation become obsessed with standardized testing and what do these exams tell us? On this week's Please Explain, testing experts Howard Everson and David Rindskopf explain how these tests are put together and what they are supposed to evaluate. Dr. Everson is co-chair of the Technical Advisory Committee for the National Center for Education and the Economy, as well as the chair of the Technical Advisory Committee for Testing and Assessment for the New York State Education Department. Dr. Rindskopf is Distinguished Professor of Educational Psychology and Psychology at the City University of New York Graduate School.

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Guest Picks: Annie Proulx

Annie Proulx recently appeared on The Leonard Lopate Show, and talked about some of her favorite picks.

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Please Explain: Tests – The Answers, Revealed

For today’s Please Explain, we asked you to take a look at some sample SAT and New York State Exam questions. We’ll be discussing the answers during the segment, but we didn’t want to keep you waiting for too long! Below, the answers, revealed. Let us know how you did in the comments!

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