Online Privacy: FTC Backs "Do Not Track" Option

Thursday, December 02, 2010

Edmund Lee, digital media reporter for Advertising Age, talks about the Federal Trade Commission's new proposal, which would allow people to choose whether they want their online browsing habits to be tracked by internet companies.


Edmund Lee

Comments [11]

s.o.s from ny

Dec. 07 2010 11:12 PM

if you block the cookies, the isps (who actually provide your service) will simply charge more for the stats they already can collect on your user behavior. comcast, verizon, etc. will be all too pleased to go into the advertising business (or google will simply buy or launch an isp).

frankly i assumed that was the thinking behind aol's 2000 purchase of time warner cable, obviously i gave them way too much credit but there's an example of bypassing the ftc antitrust risk.

Dec. 02 2010 04:33 PM
Glenn from P'Slope

@ hjs11211 :
"sounds like people want something for free.
who do u think pays for all those sites u look at"

The discussion is not about banning advertising as a revenue channel. It is about requiring disclosure of how personally identifiable information (PII) is used so that customers / website users can make an informed decision whether to hand over their PII in exchange for "free" services. It's exactly like putting prices tags on items in the grocery store -- I may be willing to pay a different price than you, but certainly not until I know how much.

Dec. 02 2010 12:35 PM

sounds like people want something for free.
who do u think pays for all those sites u look at

Dec. 02 2010 12:09 PM
Glenn from P'Slope

Please tell your listeners that they can block much of this tracking if they use Firefox with the Adblock Plus, BetterPrivacy, and OptimizeGoogle plugins.

Dec. 02 2010 11:57 AM

why not just clear your cookies?

Dec. 02 2010 11:57 AM
Christian Leger from Caldwell NJ

Why do we have to opt-out from tracking? I think it should be about opting-in tracking!

Dec. 02 2010 11:57 AM
CLH from Manhattan

I read that the new rules will compel data-collection services to tell consumers what they know. Will this develop into a system like free access to credit reports?

Dec. 02 2010 11:56 AM

do these advertisers save your information if you then log into your facebook account, for instance, from another computer?

Dec. 02 2010 11:55 AM
Robert from NYC

I get those all the time and it is creepy. I don' like it. I bought shoes once online and for months afterwards I'd get shoe ads on the sides of the screen. Every now and then I still do.

Dec. 02 2010 11:54 AM

"Do Not Track" is a start, but that's all.

We need a full examination by the public & FCC/FTC/DOJ on data privacy & access.

We're as far behind the EU on this point of personal control/ownership of individual data as we are behind Latvia & Estonia as far as Internet speed.

Dec. 02 2010 11:24 AM

Leave a Comment

Email addresses are required but never displayed.

Get the WNYC Morning Brief in your inbox.
We'll send you our top 5 stories every day, plus breaking news and weather.