Goldman Sachs: When Good News Is Bad

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Today, Goldman Sachs announced massive profits from the second quarter— $3.4 billion dollars. But as they announced the good news, they had to brace themselves to deal with some inevitable public outrage. How can Goldman avoid a public relations nightmare? The Takeaway is joined by Jonathan Bernstein, President of Bernstein Crisis Management, Inc.

"It's a choice: does Goldman Sachs want to be known as successful and arrogant about it or successful and humble? Humble is a lot smarter because their continued success is not guaranteed, and their former arrogance can come back and bite them."
—Jonathan Bernstein, professional crisis manager, on how the banking giant should behave in the face of its record profit