Cigarette Packs, Ads, to Come with More Graphic Warnings

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Smokers going to buy a pack of cigarettes will soon be greeted with a warning label containing graphic images of dead bodies, blackened organs and women crying. As of 2011, the Food and Drug Administration will require cigarette packs and ads to show more detailed images of the consequences of smoking, and 36 images (pdf) (some of them fairly graphic) have been approved. But how effective will this approach be in preventing smokers from lighting up? 

We talk with Cindy Gallop, advertising consultant, along with Takeaway news editor Javier Guzman, who talks with us about his experience as a smoker of 15 years and whether he believes he would be deterred from buying a pack of cigarettes because of these images.