The world's largest retailer, Walmart, is the lead sponsor of the New York City Veterans Day Parade for the first time in the parade's history.
Wal-Mart is considering opening its first store in New York City, and has reportedly been checking out properties in Brooklyn.
But Wal-Mart says that's not reason Walmart became a sponsor of the parade. This year, the company and its foundation made a $10 million commitment to support veterans on a variety of issues, including unemployment, mental health and education.
Spokesman Steven Restivo noted that Wal-Mart is one of the largest employers of veterans and is sponsoring parades in other cities as well.
Walmart paid $100,000 to become the parade's lead sponsor and company executives will join the procession. Other sponsors include U-Haul, HBO, NBC and the History Channel.