Under Armour, the sports clothing for people who look good with or without it, is aggressively moving to broaden its market. Just today it picked up model Gisele Bündchen as an endorsee. So what’s Under Armour’s corporate je ne sais quoi? We investigate. Plus, the security breach that exposed celebrities photos that had been stored in iCloud creates a major PR problem for Apple, whose image is on the hook regardless of the particulars of the breach. We look at how the company will handle it, and how a hack of the cloud – taking personal information like photos – is very different than a hack at a retailer – taking a person’s credit card number. Also, Fashion Week in New York starts tomorrow. Apparently fashion designers are having trouble standing out from the crowd with all the noise and fluff surrounding the week. We take a look at how a designer differentiates him or herself?