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06-19-2014- Marketplace- Rowling Out

Thursday, June 19, 2014

The World Cup is taking steps to provide more commercial breaks for advertising. How does advertising work in a giant sporting event that features continuous play except for halftime and flops? Plus, American Apparel's board of directors forced out CEO and founder Dov Charney. It's the latest parting with a problematic CEO, from Men's Wearhouse to Groupon.  What calculations and strategy are used when it's time to dump your company's founder? Also, JK Rowling’s new book “The Silkworm” is out today.  Amazon is in a dispute with Hachette, her publisher, and has removed pre-order buttons for her book and those of other Hachette authors from its site. Walmart and some independent booksellers are taking advantage by promoting the books heavily and offering big discounts. We look at their strategy.

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