New 42nd Street Studios

229 West 42nd Street
The currency of Times Square has always been razzle-dazzle, but until 42nd Street’s magical overhaul, it was mostly ginned up by tired marts and screeching signs. Platt Byard Dovell’s rehearsal studios found a more refined way to be brassy. At night, the outer skin of metal slats—little screens, really, for the play of colored lights—performs an electric dance. More than makes up for the departed Selwyn Theater.