Soundcheck

SXSW: Gateway to the Music World

Thursday, March 13, 2008

Hundreds of foreign musicians are in Texas right now searching for the American dream: a chance to crack the U.S. music market. Today on Soundcheck: The world comes to Austin. The second of two special live broadcasts from the South by Southwest music festival. And later: offbeat soul band The Heavy hails from outside Bath, England. They claim to “specialize in making everything wrong sound right.” We find out just what that means when The Heavy join us for a live performance in the studio of our host station, Classical 89.5 KMFA.

Follow our journey into the belly of the (music industry) beast on our blog, Soundcheck On Site: SXSW!

Listen to the whole show

Austin's Global Pull

In the past, a record deal was the most coveted prize for international acts looking to crack the American music market at South by Southwest. Now, a film or TV placement might be a better deal. We talk with first-timer Grant Dull, manager and DJ at the Buenos Aires club Zizek, consultant Tracy Mann, who promotes the international presence at the conference, and Amy Rosen, in charge of licensing for Grey advertising.

Zizek web site
Grey Group website

Soul Power ... From Noid, England

The Heavy are not, in fact, a metal band. The five-piece British outfit grooves like Marvin Gaye fronting the Stooges. The group joins us for a live acoustic performance.

Find out more about our host station, Classical 89.5 KMFA.

The Heavy on MySpace