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Comments

• [1] John S. from Manhattan January 22, 2008 - 02:28PM

  Over the last few years, I have noticed that advertisers, motion pictures and TV shows seem to use classical music in two ways: to try to drive home the idea that something is really "important" (classical music sounds "important" even to people who don't particularly like it), and to suggest evil (in the office or home of the wealthy criminal mastermind, e.g. Lex Luthor, Mozart or Bach is usually playing).

  But the "this is big and important" idea is most common - precisely because classical music is NOT popular, its use suggests something apart from ordinary daily life. Advertisers are always grasping for some way to make their product seem more important than it really is.

  
  
• [2] Richard Mitnick from Highland Park, NJ January 22, 2008 - 02:49PM

  Here is a tale of music in advertising:

  KUSC (when I was a member, a refuge emigre from the old WNYC-FM, now thankfully returned with wnyc2) KUSC used to regularly do fullfillment during pledge drives with classical music compilations. A stalwart was choral and operatic, only the beautiful stuff that an Angelino would listen to.

  A piece on that CD was the music for British Airways, the Flower Duet from Lachme. I just loved that thing to death. So, I did a search on "British Airways" and "Music". Up it came, and one link was to a CNET download- in stereo!

  So, I got it.

  But, another link was to the same piece by the Goth group Reliquary. It is punched up with some percussion and a hot rhythm. So, I took that also.

  Then I found that on a Goth Live365 stream, In Dark Faith Eternal, the dj Sereena has it as part of her normal loop.

  How's that for a story.

  
  
• [3] hrh from tehran-iran February 12, 2008 - 12:45PM

  JazzED Classical Music was used for the tobacco industry. Jacques Loussier's most famous recording is Air on the G String that was used for the Hamlet cigar advertisements in the UK for over 35 years!!! http://www.cigarbuyer.co.uk/online/brands/hamlet/46.html

  http://www.google.com/search?q=Hamlet+%28cigar%29&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a

  http://en.wikipedia.org/wiki/Jacques_Loussier

  Big Corporations use anything through any possible way($) to sell their stuff to the G8 con$umer$ & the "re$t of the world" as well.

  In DOLLARI$M We Tru$t!

  Cheers.

  Hamid.

  www.videopix.co.uk

  http://videopix.zenfolio.com