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Soundcheck / January 22, 2008

Soundcheck

Tuesday, January 22, 2008
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  • Mozart picture

    Classical Music's Perfect Pitch

    Classical music was once used by advertisers to convey elegance and luxury. Increasingly, it signals humor and fun. Today, a look at how advertisers use Mozart to sell sneakers and Verdi to hawk televisions. Our guests include Karl Jenkins, a composer whose works span both the concert stage and ads for companies like Delta and Debeers. Also: Jazz bassist Ben Allison and the members of his quintet, Man-Size Safe, perform live in our studio.

Classical music: the new jingle?

Classical music can exist and even thrive outside the concert hall. In advertising, for instance, it's increasingly commonplace. Today, Karl Jenkins, a composer whose music has been featured famously in ads for Debeers and Delta Airlines, joins us to explain the genre's appeal to marketers.

Karl Jenkins's Web site
Video: Watch Lynx deodorant ad with Jenkins' "Dies Irae"

Ben Allison and Man Size Safe

Jazz bassist Ben Allison named his new quintet "man-size safe" after reading an article in the Washington Post about just such a piece of furniture that Dick Cheney keeps in his office, and whose contents were unknown to all but the vice-president himself. He joins us today with the members of Man-Size Safe, who perform live in the studio.

Ben Allison's web site

Introducing our Video Contest

Soundcheck

John Schaefer gives the lowdown on Soundcheck's music video challenge with the Fiery Furnaces.

In Studio: Los Amigos Invisibles

Soundcheck

The Venezuelan funk-rock band "Los Amigos Invisibles" was discovered by David Byrne in a Manhattan record shop. They perform live on Soundcheck.

In Studio: Angel Deradoorian

Soundcheck

The 22-year-old multi-instrumentalist performs live in our studio.

Cucu Diamantes Performs Amor Cronico

Soundcheck

Cucu Diamantes went from a tough childhood in Havana, Cuba, to an art school in Rome to underground New York City, where she co-founded the Latin alternative band Yerba Buena.

The Decemberists

In Studio: The Decemberists

The Portland, Ore., band's latest album, "The Hazards of Love," is a concept album with a mythological flair. They joined Soundcheck to play live for a studio audience in WNYC's Greene Space.

headphone

Sound Off

Soundcheck

Throughout May, Soundcheck presents “Sound Off” a Friday series on the many aspects of noise in music and our lives. The series -- which coincides with “Better Hearing and Speech Month” -- looks at issues like New York’s noisiest neighborhoods, the latest research on iPods and hearing loss, and what happens when noise becomes a musical ingredient.