wnyc.org / 93.9fm / am 820

After the UBS Verbier Festival Orchestra adopted the name of a financial giant, some in the music world wondered if corporate sponsorship had gone too far. We talk about the changing role of corporate sponsorship with with Joanne Benjamin, managing director of the UBS Verbier Festival Orchestra, Reynold Levy, president of Lincoln Center for the Performing Arts, and New York Times reporter Robin Pogrebin.