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Soundcheck / November 16, 2007 / Classical Music and Corporate Sponsorship

Classical Music and Corporate Sponsorship

Friday, November 16, 2007

After the UBS Verbier Festival Orchestra adopted the name of a financial giant, some in the music world wondered if corporate sponsorship had gone too far. We talk about the changing role of corporate sponsorship with with Joanne Benjamin, managing director of the UBS Verbier Festival Orchestra, Reynold Levy, president of Lincoln Center for the Performing Arts, and New York Times reporter Robin Pogrebin.


Comments

  • [1] Pierre Duré from Pierre Duré,ténor January 04, 2008 - 05:43AM

    Bonjour,

    Enfin,grâce à la Fée Internet,vous pouvez m'écouter chanter sur le net à l'adresse suivante:

    http://www.myspace.com/pierredure

    Merci pour votre bienveillante attention.

    Pierre Duré,ténor.

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