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(spine/flickr)Naming Rights and Wrongs
Sports stadiums are regularly named after corporate sponsors -- and orchestras may not be far behind. Today on Soundcheck, we look at the state of "strings attached" funding in the classical music world. Plus: Welsh opera singer Bryn Terfel an unusual role in Mendelssohn’s oratorio "Elijah" and he explains what it takes to project one’s voice in a big opera house.
Classical Music and Corporate Sponsorship
After the UBS Verbier Festival Orchestra adopted the name of a financial giant, some in the music world wondered if corporate sponsorship had gone too far. We talk about the changing role of corporate sponsorship with with Joanne Benjamin, managing director of the UBS Verbier Festival Orchestra, Reynold Levy, president of Lincoln Center for the Performing Arts, and New York Times reporter Robin Pogrebin.
Bryn Terfel
Also: Welsh opera singer Bryn Terfel is known for his big voice and for tackling all the great Wagner parts. On Monday, he’s singing in Mendelssohn’s oratorio "Elijah" at Carnegie Hall. Terfel joins us to tell us about this unusual role
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