On Demand
Oh, What a (Familiar) Feeling!
Best-known as the soundtrack to an iPod ad, Feist's song "1, 2, 3, 4" was licensed for lower-profile promotion from HBO, Urban Outfitters and even eBay. And most of us can name a few tracks we never want to hear again in a commercial. ("Like a Rock," anyone?) We ask Josh Rabinowitz of ad firm Grey Worldwide about advertisers' favorite songs.
Feist's "1,2,3,4" in an iPod Nano ad
Feist's "1,2,3,4" in an Australian eBay ad
Feist's "1,2,3,4" in an Urban Outfitters ad
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1, 2, 3, 4...
Tell me if your ears are sore...
Don't forget overused classical pieces including Orff's Carmina Burana (the most popular piece to survive from Nazi Germany) and the Dies irae from Verdi's Requiem.
"This is our country" by John Mellencamp is played during almost every commercial break of any given football game. Second season in a row. If he gets payed by the number of presentations, he must a billionaire by now.
I really like Feist but the excessive use of 1,2,3,4 has lessened my appreciation of her music. Kind of cheapens it.
Shouldn't WNYC be playing the Beatles "Money (That's what I want)" during this fundraising period?
funny that you are talking about "1,2,3,4". how about the 5,6,7,8's? that "woo-hoo" song has got to be in at least 5 different spots right now. last year i spent a few months in europe and it was all over the place there too, most notable in a great carlsberg beer ad tied to the world cup.
and, yeah, that mellencamp song makes me want to kick puppies and i really, really like puppies.
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