Soundcheck
Retirement Party
Tuesday, May 15, 2007
If you're over 50, you've probably received an invitation to join AARP. Now, the advocacy group for aging Americans is offering a new benefit: music. Find out why AARP wants to play tastemaker to a generation that grew up with rock 'n' roll. Plus, world music artist Angelique Kidjo performs live in our studio.
Music for Grownups?
For 50 years, the organization once known as the American Association of Retired Persons has sold insurance, investments and other services to its members. Now the group wants to market music to the generation that grew up with rock 'n' roll. We talk with Emilio Pardo, chief brand officer at the AARP and Chuck Nyren, author of Advertising to Baby Boomers, about the role online music could play in the golden years.
AARP music site
Chuck Nyren's blog
Angelique Kidjo
On her new album, Djin Djin, Benin-born singer Angelique Kidjo teams up with numerous music industry notables: Carlos Santana, Branford Marsalis, Alicia Keys, and Peter Gabriel, among others. We talk to the New York-based world music star about working with an all-star cast, plus Kidjo performs live in our studio.
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