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Tuesday, December 12, 2006
Online file-sharing is routinely blamed for the steady decay in record sales. But record companies are now starting to work with the same networks they’d previously been suing. Can the "if you can’t beat ‘em, join ‘em" strategy work? Today, we’ll talk with Mitchell Reitgut, a principle with advertising firm the Jun Group, and Eric Garland, founder and CEO of BigChampagne, a company that charts the top-swapped songs, about file-sharing as a marketing tool and what it means for music fans.
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