Soundcheck

This Download Brought to You by Coke

Tuesday, December 12, 2006

Online file-sharing is routinely blamed for the steady decay in record sales. But record companies are now starting to work with the same networks they'd previously been suing. Can the "if you can't beat ‘em, join 'em" strategy work? Today, we talk with Mitchell Reichgut, a principle with advertising firm the Jun Group, and Eric Garland, founder and CEO of BigChampagne, a company that charts the top-swapped songs, about file-sharing as a marketing tool and what it means for music fans. And: violinist Nadja Salerno-Sonnenberg. Finally: a look at how rap lyrics are being used as evidence in a murder case in Brooklyn.

Listen to the whole show

This Download Brought to You by Coke

Online file-sharing is routinely blamed for the steady decay in record sales. But record companies are now starting to work with the same networks they’d previously been suing. Can the "if you can’t beat ‘em, join ‘em" strategy work? Today, we’ll talk with Mitchell Reitgut, a principle with advertising firm the Jun Group, and Eric Garland, founder and CEO of BigChampagne, a company that charts the top-swapped songs, about file-sharing as a marketing tool and what it means for music fans.

Nadja Salerno-Sonnenberg

The fiercely original violinist Nadja Salerno-Sonnenberg shows us how not to fall into the holiday rut. She’ll share her new genre-busting Christmas album. is available for purchase at Amazon.com