On Demand
Perfect Pitch
Today's up-and-coming bands are more likely to be heard in a TV commercial than on commercial radio. So how does the right music help spike sales? And are ad execs the new A&R people? We speak with Josh Rabinowitz, Senior Vice President of Music for Grey Worldwide. We also talk with LA Times writer Charles Duhigg, and with musician and songwriter Dan Messe, of the band Hem, whose song "Half Acre" is making waves...selling life insurance.
» Hem's website
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