Led Zeppelin is out and Hip Hop is in. That’s what one automobile ad campaign wants you to believe. Today on Soundcheck, how ad agencies use music to sell their products...and break new bands. Also: Lambchop was arguably the most consistently brilliant and unique American group of the 1990s with their unclassifiable hybrid of country, soul, jazz, and avant-garde noise. The band plays live in the studio.
Today's up-and-coming bands are more likely to be heard in a TV commercial than on commercial radio. So how does the right music help spike sales? And are ad execs the new A&R people? We speak with Josh Rabinowitz, Senior Vice President of Music for Grey Worldwide. We also talk with LA Times writer Charles Duhigg, and with musician and songwriter Dan Messe, of the band Hem, whose song "Half Acre" is making waves...selling life insurance.
» Hem's website
Lambchop, one of Nashville's most outrageous country bands has released a new record, Damaged. We'll speak with bandleader and songwriter Kurt Wagner about how the little things in life inspire some of the greatest songs. And, the band will play live in the studio.
Lampchop's website
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