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Anita O'Day with John Schaefer on Soundcheck (WNYC/Margo McLean)Is the Jingle Dead?
The jingle, as anyone with a television knows, is a vanishing art form. According to the Boston Globe writer Joan Anderman, "It is too quaint, too corny, too oldschool for our ironic times. Naming your product in a commercial for your product is just tacky, say advertising executives. Modern pitchmen prefer pop songs that create a mood or spark an emotional association or conjure up some sort of vague but potent lifestyle-oriented craving that, if all goes as planned, attaches to a product and translates to a sale." Anderman joins us to discuss the implications of this cultural change. Also: legendary jazz singer Anita O'Day pays a visit to our studio on the eve of one of her rare performances. She looks back on her musical career, which got off to a jump-start in the late 1930s and is still going strong.
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The Ill Effects of Urban Noise
Soundcheck
Soundcheck received an overwhelming response to our segment on the effects of urban noise. So much so that Arline Bronzaft decided to address the feedback. Listen to the original segment and read Bronzaft's response.
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