On Demand
Soundcheck
-
Anita O'Day with John Schaefer on Soundcheck (WNYC/Margo McLean)Is the Jingle Dead?
The jingle, as anyone with a television knows, is a vanishing art form. According to the Boston Globe writer Joan Anderman, "It is too quaint, too corny, too oldschool for our ironic times. Naming your product in a commercial for your product is just tacky, say advertising executives. Modern pitchmen prefer pop songs that create a mood or spark an emotional association or conjure up some sort of vague but potent lifestyle-oriented craving that, if all goes as planned, attaches to a product and translates to a sale." Anderman joins us to discuss the implications of this cultural change. Also: legendary jazz singer Anita O'Day pays a visit to our studio on the eve of one of her rare performances. She looks back on her musical career, which got off to a jump-start in the late 1930s and is still going strong.
- About this program
- Staff Bios »
- Contact Us »
- Latest Episode
- Internship
- Tapes and Transcripts
- Show Archive »
Features & Series
Podcast
Stay up to date.
Subscribe to the Podcast
See Tori Amos Live!
Join us Tuesday, Dec. 9 at The Greene Space
Singer and pianist Tori Amos joins us to talk about reworking and reinventing seasonal carols on her new holiday album. And, she performs for a live audience in The Greene Space! Click the link for ticket info.
More
