Once dismissed as a throwback to the age of Mad Men, advertising jingles are enjoying a renaissance.
Subway has its new “$5 Footlong” jingle, Chili’s is reviving its “Baby Back Ribs” ditty and the vintage Stanley Steemer tune is burrowing its way back into consumer consciousness. We look at what’s driving this comeback with help from Stuart Elliott, advertising columnist for The New York Times.
Later, we speak with one of the original Mad Men, pianist and composer Roy Eaton. He tells us about his days writing jingles for the likes of Texaco and Beefaroni. Also, stage and screen actor Jeff Daniels joins us to play live in the studio.
Sonic Branding
Advertising jingles used to play a crucial role in drumming up sales, but with time they became hokey and hopelessly outdated. Now, they’re making a surprising comeback.
Jeff Daniels
Actor Jeff Daniels is often admired for his anti-Hollywood authenticity. He’s appeared in over 60 movies and TV shows since the early ‘80s but still makes his home in Michigan, where he runs a small theater.
Gig Alerts: Nate Wooley Quintet
The experimental trumpeter plays with his quintet tonight at Douglass Street Music Collective. Download his adventurous track "Tacones Altos."
Gig Alerts: Judith Berkson
Tonight the eclectic singer and pianist celebrates the release of her new album Oylam with a show at Joe's Pub. Download her eccentric take on the George Gershwin tune "They Can't Take That Away From Me."
Gig Alerts: Cumbiagra
The party band with the irresistible Latin beat returns to Barbes tonight. Download their infectious track "Al Gato y Al Raton."