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Smackdown: Music in Commercials

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Tuesday, January 05, 2010

Pop artists who license their songs to advertisers have always been accused of selling out. But in today's troubled music industry, it may be one of very few ways to make a living. On today's Soundcheck Smackdown, we'll debate the use of music in commercials. And later: Argentinian composer and singer Sofia Rei Koutsovitis performs live.

Guests:

Sofia Rei Koutsovitis

Selling Out or Just Stayin' Alive?

So maybe the 1970s Heinz commercial that featured Carly Simon's "Anticipation" left us forever thinking the song was about ketchup. Musicians have always been admonished for licensing their songs in commercials - but when no one buys albums anymore, how else can an artist get paid? With us to debate ...

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Sofia Rei Koutsovitis

Sofia Rei Koutsovitis is a composer and singer who was born in Argentina but expanded her music tastes early on. She fell in love with Brazilian music as a child, got into jazz when she moved to the States to study music and ended up working with several Peruvian musicians. ...

Comments [2]

Commercial Music vs. Music in Commercials

These days, getting a song placed on a commercial, or a TV series, has proven to be a career-making move for a wide variety of artists, from the long-dead (Nick Drake) to the rapidly emerging (the Ting Tings).

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Gig Alerts: Eskalators

Eskalators
"Future Fire"
Playing at: Death By Audio
(49 S. 2nd St., Williamsburg)
Get: Tickets ($8 at door) | Directions

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Gig Alerts: Forbes Graham's Wild May

Forbes Graham
"Quartet For Friends"
Playing at: The Stone
(Ave. C and 2nd St., East Village)
Get: Tickets ($10 at door) | Directions

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Real Estate

Gig Alerts: Real Estate

Real Estate
"Dumb Luck"
Playing at: Brooklyn Bowl
(61 Wythe Ave., Williamsburg)
Get: Tickets FREE | Directions

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Dam-Funk

No Cover: DâM-FunK

Los Angeles' hottest export opened for hip-hop legend Q-Tip at Williamsburg’s Brooklyn Bowl on New Year’s Eve, and you can stream his entire set here.

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