Classical music was once used by advertisers to convey elegance and luxury. Increasingly, it signals humor and fun. Today, a look at how advertisers use Mozart to sell sneakers and Verdi to hawk televisions. Our guests include Karl Jenkins, a composer whose works span both the concert stage and ads for companies like Delta and Debeers. Also: Jazz bassist Ben Allison and the members of his quintet, Man-Size Safe, perform live in our studio.
Classical music: the new jingle?
Classical music can exist and even thrive outside the concert hall. In advertising, for instance, it's increasingly commonplace. Today, Karl Jenkins, a composer whose music has been featured famously in ads for Debeers and Delta Airlines, joins us to explain the genre's appeal to marketers.
Ben Allison and Man Size Safe
Jazz bassist Ben Allison named his new quintet "man-size safe" after reading an article in the Washington Post about just such a piece of furniture that Dick Cheney keeps in his office, and whose contents were unknown to all but the vice-president himself. He joins us today with the members ...