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Exporting the Bollywood Blitz

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Thursday, May 10, 2007

With Bollywood film audiences growing around the world, studios are continuing to shift their marketing efforts outside India. One example is a new Bollywood blockbuster starring Shilpa Shetty (the other half in Richard Gere's public-smooching scandal). And, pianist Pierre-Laurent Aimard previews his Carnegie Hall series and performs live in our studio. Finally: Why Verizon ended its relationship with R&B singer Akon after an on-stage controversy.

Bollywood's Brave New World

Last year was a record breaker for Bollywood movies in the U.S. But as markets outside India crave more song-and-dance movies, the Bollywood industry is in flux. Promotional campaigns are increasingly targeted at American and British audiences, American actors are caught in scandals with Indian actresses, and the first Bollywood-NASCAR ...

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Pierre-Laurent Aimard

Pianist Pierre-Laurent Aimard is one of the most respected pianists on the classical scene. Known for his adventurous recital programs that mix contemporary works with classical favorites, he'll perform live and talk about his Carnegie Hall "Perspectives" series.

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